The bee movie was released in 2007, but its popularity did not rise until after 2012. The bee movie script was not originally treated as a meme, rather some lines were hand-picked and posted on social media as quotes by people which then started trending worldwide. These quotes were most famous on Tumblr, a popular blogging website for teenagers.
This spiked an interest in people who after watching the film decided to turn some scenes into memes. In 2013, some snippets from the film were extracted to be made into memes which were then posted on both Tumblr and flooded on Twitter, with the account name @Seinfeld2000 who brought back the movie into the spotlight again and that is how the trend of the bee movie script memes began.